Kraft is following up the roll-out of Cadbury popcorn earlier this year with the launch of chocolate-coated pretzels.

Cadbury Pretzels, available from next week (rsp: £2.03/110g), have been launched to tap into the 14% year-on-year growth in value sales of pretzels [Nielsen 52w/e 21 April 2012] and the booming market for bite-sized sharing products.

The launch is being supported with pre-filled units, sampling, and outdoor advertising.

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