Nestlé Rowntree is bringing out a new boxed confectionery brand for kids called Nestlé All Stars. The bright yellow box contains miniature packs of Milkybar, Milkybar Choo, Mini Smarties, Rowntree's Fruit Pastilles, Body Parts, Wonkalate and individually wrapped Rolos. Sales communications manager Graham Walker said the launch would coincide with the launch of the Christmas range, backed by TV and press ads. He said: "This innovation for the gifting category fills a niche in the twistwrap market which currently only caters for adult tastes." {{MARKETING - P&P }}

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