Chupa Chups is launching a series of pack formats aimed at boosting summer sales of its eponymous lollipops. It has also enlisted the help of the world's favourite dysfunctional family The Simpsons in a new licensing deal. New packs include a pair of sunglasses with a side attachment for hands free lollipop eating'. This is due out in July and the company hopes it will be the season's de rigeur accessory for kids. The two styles of sunglasses come in three colours ­ silver, blue and black ­ in display boxes of 12 units (rsp: £1.99). A mobile phone pack ­ the Mobile Pop ­ was launched in May, aimed at kids with aspirations to imitate their older siblings. The pack can be clipped on to bags or clothing. Although it looks like a phone, it functions as a calculator. The Simpsons make their Chupa Chups debut in packs of Fantasy Ball strawberry flavoured lollipops. These will have a Simpsons character image on the bubble gum centre and one of 30 stickers inside the packaging. The three-strong range of Tongue Painter lollipops has been renamed Graffiti. The three flavours ­ cherry, cola and apple ­ are available in a graffiti-decorated display tin. All Chupa Chups products are distributed by Food Brokers. {{MARKETING - P&P }}