Cirio Del Monte is spending £4m on introducing its Cirio pasta sauces range to the UK. The Italian food company, which acquired fruit juice specialist Del Monte last year, claimed the six tomato based sauces and green pesto offered a "genuine, authentic Italian food experience". The brand already accounts for a 20% share of the Italian canned tomato market. Marketing will include a £2.5m national TV and consumer press ad campaign breaking in the spring. The six flavours are Arrabiata, Olive, Melanzane, Pomodoro Basilico and Puttanesca. Rsp £1.49. {{P&P }}

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