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Sainsbury’s is stepping up the battle with the discounters as the supermarket introduces its Aldi price match scheme in 1,400 convenience stores.
Starting this morning, Sainsbury’s will match prices on up to 200 products across breakfast, lunch and dinner essentials.
The supermarket said it would focus on the go-to items households buy most often, including daily staples such as milk, bread, butter and pasta.
CEO Simon Roberts added: “With Christmas just around the corner, we know that every penny counts and we are committed to helping our customers make the most of the festive season.”
Read the full story in The Grocer this morning here.
This week in the City
There’s plenty action scheduled for this week as the golden quarter gets into full swing.
Over in the US, the Presidential Election takes place tomorrow.
But in terms of fmcg, the main stories this week come in the shape of first-half results from Marks & Spencer and Sainsbury’s.
M&S will update the City on its ongoing turnaround on Wednesday as the retailer heads into the Christmas period, while Sainsbury’s reports on Thursday.
Tomorrow brings annual results from Primark owner Associated British Foods and Q3 numbers from Coca-Cola Europacific, with the latest Kantar grocery market share data and BRC-KPMG retail sales figures for October also out.
Tate & Lyle releases interims on Thursday.
And also on Thursday, the Bank of England will announce the latest decision on interest rates.
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