Budgens is rolling out Claudi & Fin frozen yoghurt lollies to more than 60 stores nationwide after they proved a hit in its concept stores.
Made with Greek-style yoghurt, fresh fruit and added vitamin D, Claudi & Fin ice lollies are available in Strawberry and Mango variants [rsp: £2.50/4].
They were launched in Budgens’ proposition stores four months ago as part of its drive to support smaller suppliers, and will now be made available to its independent retailers.
Budgens trading manager for frozen Gareth Hiron said the lollies had proven “incredibly popular” with both children and adults.
“We’re delighted to be able to offer out the Claudi & Fin range out to the wider estate because they’re a great small supplier with a passion for what they do and a real point of difference,” he said.
“There’s a real desire at the moment for healthier treats and at around 50 kcal a lolly these really fit the bill.”
Claudi & Fin was launched by two mothers who were struggling to find natural ice lollies with “wholesome” ingredients and the brand is now listed by listed by Waitrose, Sainsbury’s and Ocado.
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