Costcutter has given its original Costcutter fascia a new look, just days after launching the Kwiksave brand.

The fascia has been simplified so that it has a cleaner and fresher feel.

“The Costcutter brand has over 25 years of heritage and stands for fresh, local value,” said marketing director Ian Bishop. “The new-look format retains the brand DNA that has seen Costcutter become one of the most respected convenience retail businesses, while creating a new look and feel that ensures we deliver a high-quality store environment.”

A store in Guiseley, West Yorkshire, was chosen to launch the new look, while a second one is due to open next week in Mansfield.

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