Cigarette lighter supplier Clipper is moving into the booming e-cig market.

Clipper UK, a subsidiary of Spanish business Flamagas, is this month launching Brio-branded disposable e-cigarettes, a rechargeable starter kit, a tank vaporiser and e-liquids. The business claimed it was the first brand to offer strong consumer recognition. “Clipper has thrived on delivery of reliable quality products, and has taken this approach to bring consumers e-cigarettes at competitive prices,” said a spokesman.

Sales of e-cigarettes grew almost 300% to £91.3m in 2013, according to Nielsen [52 w/e 1 January 2014], which has tipped the market to be worth £340m by 2015.

Topics