The rapid growth of the premium packaged spirit market led by Bacardi Breezer and Smirnoff Ice has spawned a number of me toos and own brands.
The latest to try and cash in on the sector is the Co-op. Glitz Ice is a range of four vodka based fruit flavoured drinks: blue (coconut), watermelon, orange and lemon.
They are 5.4% abv, rsp 99p for a 275ml bottle.
The Co-op is supporting the range with a bogof deal and a competition offering the chance to win £10,000 worth of Co-op travel vouchers.
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