The Co-op Honest Value range has been made available to all Nisa retailers.
The range was initially launched into eligible Nisa stores last year which stocked a set number of Co-op own-brand products across its core and Irresistable ranges. However, it has now been extended to all retailers.
Nisa said the move can bring budget-conscious shoppers a competitive offer in “increasingly challenging times”.
The 90-plus-strong range offers a choice of fruit, vegetables, ready meals, soft drinks and dairy, as well as household goods. All products also meet sourcing standards with 100% fresh British meat and Fairtrade.
The Co-op-owned retail group said Honest Value works best when complementing Co-op’s core range, which has been designed to be the “cornerstone of a convenience offer”.
“We have seen great success for the Co-op own-brand from Nisa partners with more than 90% now participating in the range across all tiers,” said Nisa trading director Ayaz Alam.
“The need for value is more important than ever before and we want to make sure Nisa partners are well placed to offer their shoppers a choice across all price points but particularly so for the value-conscious shopper.”
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