The Co-op has opened its second ‘On the Go’ concept store and its first in London aimed at delivering an even quicker convenience experience.
The new outlet, which opened this week in America Square, London, follows the launch of its Manchester Piccadilly station store last October. Another London On the Go store is also expected to open later this year.
Aimed at busy shoppers, the premises feature fast self-service tills, extended ranges to appeal to health-conscious customers, vegetarians and vegans, and zoned ‘food for now’ and ‘food for later’ for quick navigation.
The store also provides free water taps for customers to fill their own bottles, and a self-serve station featuring hot soup and porridge.
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“Increased levels of space, range and options for self-serve in our new ‘On the Go’ stores offers our members and customers the ultimate convenient shopping experience,” said Peter Batt, divisional managing director, food retail operations south at Co-op.
“Located in areas of high levels of footfall, these stores will serve time-poor shoppers that need to make quick purchases with ease. There will always be need for our traditional format stores, however the new concept stores allow us to serve our customers’ direct needs in specific locations where time is of the essence.”
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