Co-operative Food unleashes new round of Fair & Square price cuts

The Co-operative Group has launched another round of price cuts in its food business as part of its ‘Fair & Square’ pledge to lower prices on hundreds of essential items.

The society said the permanent price reductions averaged at around 5% and included products such as ketchup, canned chopped tomatoes and coffee.

It also revealed sales across categories with price cuts had increased 6% since Fair & Square was launched in April.

Bacon sales were up 9% after featuring in the first round of cuts and advertised on TV, while purchases of its relaunched own-label bread range had almost trebled, it said.

“The reduction in the price of bacon coupled with our own-brand 75p farmhouse bread has proved a winner and now the cut in the cost of tomato ketchup completes the picture for lovers of the bacon butty,” said Andrew Mann, customer director for The Co-operative Food.

“We are introducing permanent price reductions on hundreds of key product lines as we respond to the needs of local people. Providing them with high-quality food, whether that’s pre-packed or fresh food, if it’s for a snack or the family evening meal, we can meet the requirements of their busy lives through a truly convenient shopping experience. This next step in our ‘Fair and Square prices’ campaign re-enforces this commitment,” he added.