Co-op 27

The Co-op is lowering prices on more essential food items

The Co-operative Group has launched another round of price cuts in its food business as part of its ‘Fair & Square’ pledge to lower prices on hundreds of essential items.

The society said the permanent price reductions averaged at around 5% and included products such as ketchup, canned chopped tomatoes and coffee.

It also revealed sales across categories with price cuts had increased 6% since Fair & Square was launched in April.

Bacon sales were up 9% after featuring in the first round of cuts and advertised on TV, while purchases of its relaunched own-label bread range had almost trebled, it said.

“The reduction in the price of bacon coupled with our own-brand 75p farmhouse bread has proved a winner and now the cut in the cost of tomato ketchup completes the picture for lovers of the bacon butty,” said Andrew Mann, customer director for The Co-operative Food.

“We are introducing permanent price reductions on hundreds of key product lines as we respond to the needs of local people. Providing them with high-quality food, whether that’s pre-packed or fresh food, if it’s for a snack or the family evening meal, we can meet the requirements of their busy lives through a truly convenient shopping experience. This next step in our ‘Fair and Square prices’ campaign re-enforces this commitment,” he added.

ProductWasNow
THE CO-OPERATIVE TOMATO KETCHUP 715G £1.79 £1.39
THE CO-OPERATIVE GOOD LIFE GOLDEN VEGATABLE CUP A SOUP 58G 85p 59p
THE CO-OPERATIVE SIMPLY VALUE SPAGHETTI 395G 30p 22p
THE CO-OPERATIVE PEELED PLUM TOMATOES 400G 59p 45p
THE CO-OPERATIVE CHOPPED TOMATOES 230G 45p 39p
THE CO-OPERATIVE REAL MAYONNAISE SQUEEZY 500ML £2.40 £1.29
THE CO-OPERATIVE ANTIBACTERIAL WASHING UP LIQUID LIME 450ML £1.00 89p
PG TIPS 80 BAGS £3.09 £2.89
THE CO-OPERATIVE FAIRTRADE 99 TEABAGS 160 PACK £2.75 £2.39
DOLMIO EXTRA BASIL BOLOGNESE SAUCE 500G £2.39 £1.99
THE CO-OPERATIVE TRULY IRRESISTIBLE FAIRTRADE ITALIAN BLEND COFFEE BEANS 227G £2.99 £2.69
THE CO-OPERATIVE FAIRTRADE ROAST AND GROUND COFFEE DECAFFEINATED 227G £2.99 £2.79