Coca-Cola stepped up its activity in the soft drinks promotions chart at the weekend taking over half the featured space - more than three times that of its nearest rival Robinsons. But it was one of only two carbonated brands to make the top five as still drinks pushed aside the usually dominant carbonated competition.
Captured in all five retailers, Coca-Cola used two primary promotional mechanics last weekend - x-for-y and bogof on its multipacks and 2-litre varieties. Robinsons took second place with 15% of space.
Asda, Morrisons and Tesco promoted the brand with bogof the primary mechanic and x-for-y the secondary.Two points behind in third place with 13% was Pepsi, the other carbonated brand. With featured space in Morrisons, Somerfield and Tesco, it favoured bogof, with save the secondary mechanic.
The other brands to make the chart were Innocent and Tropicana, each accounting for 10% of space . Both were on promotion in Asda, Morrisons and Somerfield with Innocent's primary mechanic being save and Tropicana using
x-for-y. Coca-Cola also leads the year-to-date chart again, though its share has dropped eight points from 47% to 39%.
Robinsons has strengthened its second-placed position by increasing its share of space by seven points, reducing Coca-Cola's overall lead from 30 points to just 15.
Pepsi remains in third place having increased its share by three points to 16%.
Fourth and fifth places have been taken by Sprite and Fanta, each with 11% of the top five year to date offers for the category.
The three brands to drop out of the top five chart this year are Britvic's J2O, which was in fourth place last year, and Schweppes and Lucozade, which shared fifth place.
All three brands now share joint eighth place overall. However with more than one month of the year still left, increased activity could see any of those brands move back up.
Captured in all five retailers, Coca-Cola used two primary promotional mechanics last weekend - x-for-y and bogof on its multipacks and 2-litre varieties. Robinsons took second place with 15% of space.
Asda, Morrisons and Tesco promoted the brand with bogof the primary mechanic and x-for-y the secondary.Two points behind in third place with 13% was Pepsi, the other carbonated brand. With featured space in Morrisons, Somerfield and Tesco, it favoured bogof, with save the secondary mechanic.
The other brands to make the chart were Innocent and Tropicana, each accounting for 10% of space . Both were on promotion in Asda, Morrisons and Somerfield with Innocent's primary mechanic being save and Tropicana using
x-for-y. Coca-Cola also leads the year-to-date chart again, though its share has dropped eight points from 47% to 39%.
Robinsons has strengthened its second-placed position by increasing its share of space by seven points, reducing Coca-Cola's overall lead from 30 points to just 15.
Pepsi remains in third place having increased its share by three points to 16%.
Fourth and fifth places have been taken by Sprite and Fanta, each with 11% of the top five year to date offers for the category.
The three brands to drop out of the top five chart this year are Britvic's J2O, which was in fourth place last year, and Schweppes and Lucozade, which shared fifth place.
All three brands now share joint eighth place overall. However with more than one month of the year still left, increased activity could see any of those brands move back up.
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