Coca-Cola has set about combating its sluggish sales by shaking up its management team.
The company is to set up a new unit to develop global marketing, innovation and strategic growth. This will be headed up by Mary Minnick a former president of Coca-Cola Asia.
Dominique Reiniche who has been with the company for 37-years will replace the retiring Sandy Allen in charge of a newly created European Union group.
Coca- Cola’s market share in the US dropped by 0.9% to 43.1% last year.
The company is to set up a new unit to develop global marketing, innovation and strategic growth. This will be headed up by Mary Minnick a former president of Coca-Cola Asia.
Dominique Reiniche who has been with the company for 37-years will replace the retiring Sandy Allen in charge of a newly created European Union group.
Coca- Cola’s market share in the US dropped by 0.9% to 43.1% last year.
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