Cockspur is launching a spiced rum in the UK in 50cl bottles to tap demand for lower price points.

The 22% abv rum, available exclusively in 50cl bottles rather than the standard 70cl for spirits, rolled out this week to Tesco stores, priced £10.

“Consumers want products that are accessible and have a lower risk of purchase than their 70cl counterparts”, said John Bradbury, UK sales director at distributor Whyte & Mackay.

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