As part of the £4m brand support programme for Arbor Mist Matthew Clark is introducing a consumer competition. The wine and fruit flavoured drink is being supported by a national press campaign and will now have the benefit of a neck collar competition on 500,000 bottles. When the collar is chilled in the fridge it could reveal a bite mark which allows consumers the chance to enter the competition. At stake are a trip to California, 1,000 beach towels and wine coolers. Matthew Clark said sales increased 47% in June compared with May as the impact of the campaign started to be felt. The brand has two versions, Exotic Fruits White Zinfandel and Peach Chardonnay, both retailing at £2.99. {{DRINKS }}

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