Collective yoghurts add food-to-go spoon

The Collective has introduced a disposable spoon into the design of its single-serve yoghurt pots as part of a push to target food to go.

The pots retail at £1.00 for 150g, and The Collective has listings with Waitrose, Boots, Superdrug, WH Smith, Ocado, Whole Foods Market, Nisa and Booths.

It comes after The Collective introduced a new blackcurrant and beetroot flavour, supported by social media, PR and sampling.