Lil-lets is introducing new colour-coded packaging to its flagship tampon range to make them easier to find in-store.
The five lines in Lil-lets' non-applicator range are now available in the more colourful designs, with each colour denoting strength of absorbency. The designs are the same as those introduced to its compact applicator range 12 months ago. "This redesign increases standout. Our research suggests they will be 20% quicker to locate than the previous design," said marketing manager Jackie Roberts.
The five lines in Lil-lets' non-applicator range are now available in the more colourful designs, with each colour denoting strength of absorbency. The designs are the same as those introduced to its compact applicator range 12 months ago. "This redesign increases standout. Our research suggests they will be 20% quicker to locate than the previous design," said marketing manager Jackie Roberts.
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