Dairy Crest is focusing on its milk range's healthy image with a packaging redesign that suggests movement and fitness. The new design will appear on all fresh pasteurised whole, semi-skimmed, skimmed and homogenised milk in one pint Tetra top cartons, as well as long life UHT milk Tetra Brik Aseptic Slim cartons. All will be colourcoded with the new industry standard ­ blue for pasteurised milk, green for semi-skimmed and red for skimmed. The redesigned packs' debut will be supported by on pack cross promotions with Dairy Crest's other branded dairy products ­ Clover, Frijj and Cathedral City. {{P&P }}

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