KP is ganging up with kids' comic The Beano for a deal which includes limited edition Baked Beano flavour Skips, as well as an in-pack trading card promotion across the range. Available from May, the new flavour comes in Dennis the Menace style red and black striped packs The 20 Bodyswapz trading cards glow in the dark and carry games, comic strips and the top or bottom of a Beano character. A £2m support campaign for the Skips brand is scheduled to kick off in May across TV, cinema and children's media, including the Beano and the Dandy. {{MARKETING - P&P }}

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