When was the idea of an 'obesity strategy' first floated? July 2006 via the WGRB

Primary strategy to solve obesity? Combination of shared responsibility among multi-stakeholders, more exercise

Which department(s) will tackle the issue? Department of Health



Will the NPM be reviewed? Yes, urgently. A seminar is planned for July

.

And the Ofcom ad ban? Yes - following a review of the NPM



What about the traffic-light on-pack labelling scheme?

The system is "crude" and "flawed" and will

be reviewed after the NPM is fully analysed



They say: "It is a matter of national concern...we have to share the responsibility" (Steve O'Brien)

The industry says: "The multi-stakeholder approach has been very encouraging" (anon)

When was the idea of an 'obesity strategy' first floated? November 2004

Primary strategy to solve obesity? Top Tips for Mums; 5-a-day programme; further initiatives to be announced throughout 2007

Which department(s) will tackle the issue? Department for Culture, Media and Sport; Department for Education and Skills; Department of Health

Will the NPM be reviewed? It will be reviewed after one year of use but Dame Deirdre Hutton at the FSA has already dubbed complaints "daft" and "just crazy".

And the Ofcom ad ban? An interim review will be held in 2007 with a more detailed review of all media in 2008. See above

What about the traffic light on-pack labelling scheme? "Officials need to work with manufacturers and retailers to ensure a consistent approach." (Caroline Flint). Ms Flint has mooted the possibility of a hybrid model using the GDA system

They say: "We have to be better at listening to people rather than assuming we know what they need" (Caroline Flint)

The industry says: "We talked a lot but I am not sure whether anyone was listening" (anon)

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