Constellation Brands has acquired Svedka Vodka from Guillaume Cuvelier and Alcofinance for $384m (£195m).
Approximately 1.1 million cases of Svedka were sold in 2006, predominately in the US.
“We believe Svedka is a perfect fit, providing us with a platform for expansion of our premium spirits portfolio. With continued marketing investment we will look to maximise the brand's long-term growth potential and value,” said Richard Sands, chairman and CEO of Constellation Brands.
Approximately 1.1 million cases of Svedka were sold in 2006, predominately in the US.
“We believe Svedka is a perfect fit, providing us with a platform for expansion of our premium spirits portfolio. With continued marketing investment we will look to maximise the brand's long-term growth potential and value,” said Richard Sands, chairman and CEO of Constellation Brands.
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