Consumption of salmon by age groupn In the past year there were 147 million salmon meal occasions
n Smoked salmon accounts for 15% of all salmon consumed
n Adults aged over 45 account for 67% of salmon eaten
n Consumption of salmon among males aged 17-24 has increased by 91%Health benefits drive increase in salmon consumptionSalmon has an older consumer profile than other products. This is not surprising since health is a key driver for salmon and this older age group is particularly concerned with healthy eating and traditional meals rather than convenience formats.
Salmon is 52% more likely to be eaten for health reasons than other fish.
Encouragingly, consumption is increasing most among 17 to 24-year-olds. Males aged 17-24 have increased their consumption by 91% and females of the same age by 54%. These age groups may be becoming more aware of the health benefits of fish and the simplicity of cooking salmon. Smoked salmon could also be contributing with its popularity in sandwiches and bagels.
The evening meal is key for salmon consumption, with two-thirds consumed at this occasion. Salmon tends to be consumed with other main meal components such as vegetables, which feature in 61% of salmon occasions, and potatoes (56%). Other key growth occasions are teatime (+8%), breakfast (+10%) and home snacks (+45%).
Although Friday is the traditional day for eating fish, salmon is less likely to be eaten on this day than other fish. However, it is 20% more likely to be eaten on Saturday.
Laura Wilson, TNS
Produced for The Grocer by TNS.
Year to Nov 2004. For more information call 01372 825770. Next week: strawberries
Salmon is 52% more likely to be eaten for health reasons than other fish.
Encouragingly, consumption is increasing most among 17 to 24-year-olds. Males aged 17-24 have increased their consumption by 91% and females of the same age by 54%. These age groups may be becoming more aware of the health benefits of fish and the simplicity of cooking salmon. Smoked salmon could also be contributing with its popularity in sandwiches and bagels.
The evening meal is key for salmon consumption, with two-thirds consumed at this occasion. Salmon tends to be consumed with other main meal components such as vegetables, which feature in 61% of salmon occasions, and potatoes (56%). Other key growth occasions are teatime (+8%), breakfast (+10%) and home snacks (+45%).
Although Friday is the traditional day for eating fish, salmon is less likely to be eaten on this day than other fish. However, it is 20% more likely to be eaten on Saturday.
Laura Wilson, TNS
Produced for The Grocer by TNS.
Year to Nov 2004. For more information call 01372 825770. Next week: strawberries
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