When yoghurt is eaten
n Yoghurt was eaten on 2.8 billion occasions last year, up 3.1% on the previous year
n Vanilla is the most popular flavour of yoghurt, accounting for 26% of all consumption
Pots of reasons for yoghurt’s increase in popularityConsumption of yoghurt has increased by 3.1% in the past year. It is regarded as a healthy food with 46% of yoghurt eaten for health reasons.
Enjoyment is the second biggest reason with four-fifths eaten for health or enjoyment.
Consumption increases with age in the adult population. Women aged 45+ are key consumers accounting for 27% of consumption occasions, while 10% of men in this group eat yoghurt at meal times.
Yoghurt is also important to the children’s market, with a variety of brands successfully aimed at younger age groups.
The main meal is the most important time for yoghurt, suggesting yoghurt is eaten as a light or healthy dessert.
It is popular as a quick and healthy breakfast and lunch, with almost half of all yoghurts eaten on these occasions.
Yoghurt is also popular in the lunchbox, especially among children aged 6-10 and men aged 35-64, who consume just under half of all yoghurts in the lunchbox.
Gary Shaw, TNS
Produced for The Grocer by TNS.
Year to May 2005. For more information call 01372 825770. Next week: fish fingers/cakes
Pots of reasons for yoghurt’s increase in popularityConsumption of yoghurt has increased by 3.1% in the past year. It is regarded as a healthy food with 46% of yoghurt eaten for health reasons.
Enjoyment is the second biggest reason with four-fifths eaten for health or enjoyment.
Consumption increases with age in the adult population. Women aged 45+ are key consumers accounting for 27% of consumption occasions, while 10% of men in this group eat yoghurt at meal times.
Yoghurt is also important to the children’s market, with a variety of brands successfully aimed at younger age groups.
The main meal is the most important time for yoghurt, suggesting yoghurt is eaten as a light or healthy dessert.
It is popular as a quick and healthy breakfast and lunch, with almost half of all yoghurts eaten on these occasions.
Yoghurt is also popular in the lunchbox, especially among children aged 6-10 and men aged 35-64, who consume just under half of all yoghurts in the lunchbox.
Gary Shaw, TNS
Produced for The Grocer by TNS.
Year to May 2005. For more information call 01372 825770. Next week: fish fingers/cakes
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