Britain is moving away from the traditional Easter meal of roast lamb, with more people opting for alternative meats and even barbecues, according to research from Aldi.
Chicken has become the most popular meat for the Easter lunch, chosen by 23% of consumers, compared with 18% opting for lamb, according to the discounter, which commissioned a OnePoll survey of 2,000 UK adults in February.
Plant-based was the choice of 14%.
While a third (33%) planned to have a roast of some kind with friends and family, 13% were optimistically planning a barbecue, and 16% intended to have an Easter brunch.
There was more consensus over Easter eggs, with the average UK adult expecting to receive two this year, only one fewer than children, who receive an average of three.
A third of adults still received an egg from their parents, and one in 10 still received one from grandparents.
Londoners were the most Easter egg-centric, receiving four on average.
“British shoppers are clearly expanding their horizons when it comes to Easter celebrations. From plant-based meals to barbecues, many are embracing new ways to celebrate with friends and families,” said Aldi UK chief commercial officer Julie Ashfield.
“At Aldi, we offer a wide range of products which cater for emerging trends – ensuring that everyone, no matter their tradition or taste, can find something delicious and affordable to enjoy.”
No comments yet