Bramley apple sales have been given a boost by early support from multiples reported Ian Mitchell, campaign chairman. Sales in Waitrose have risen by 35% in volume, while value has risen by 30% since the autumn promotion began. Sainsbury has set up a special fruit cooking section in 150 of its stores following industry research which showed customers would be more prepared to cook with fruit if it was made more identifiable. Quality of Bramleys available this year is excellent although the 85,000 tonne estimated crop is expected to be some 27% down on 1999. {{FRESH PRODUCE }}

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