Coors Brewers has agreed a long term relationship with the Mexican Brewer FEMSA for the exclusive marketing and distribution of its Sol and Dos Equis brands in the UK from October 2005.
The beer will be brewed and packaged in Mexico and be available in 330ml bottle in both the on and off trade.
Mark Hunter, marketing and international development director, said: “Sol fills a strategic gap in the Coors lager portfolio. Mexican Lagers are becoming extremely popular in the UK and Sol is a brand demonstrating impressive growth.”
The beer will be brewed and packaged in Mexico and be available in 330ml bottle in both the on and off trade.
Mark Hunter, marketing and international development director, said: “Sol fills a strategic gap in the Coors lager portfolio. Mexican Lagers are becoming extremely popular in the UK and Sol is a brand demonstrating impressive growth.”
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