JTI UK has expanded its Nordic Spirit range with the introduction of two new variants - Frosty Berry and Frosty Mint.
Available now for independent retailers and symbol groups, the new flavours feature higher menthol and moisture content combined with “an improved flavour recipe”.
According to Circana data, Nordic Spirit generates £4.5m in value sales every month while Strong and Extra Strong variants now account for 60.1% of the nicotine pouch market and mint flavours dominate with an 83.6% share with fruit flavours accounting for 15.5% share.
Portfolio brand manager at JTI UK, Bruce Terry, said: “Increased flavour intensity and mentholated products are the top priorities for consumers in this category. That’s why we focused on these elements when developing our new ‘Frosty’ range.
“The improved taste and intensified experience of our ‘Frosty’ variants position us to drive growth in the category, offering retailers an exciting opportunity to boost sales and profits.”
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