Consumers are buying more special offers to save money during the credit crunch, according to Costcutter. The c-store chain said its sales were up 6.2% for the year to date as a result of increased promotional activity. Sales had also been boosted by the consumer trend toward shopping locally to save on petrol and support local independent stores, as well as a television advertising campaign.

“Trade is very tough at the moment,” said Angela Barber, trading and marketing director for Costcutter. “But as long as retailers ensure they offer a good service, it can be seen as an opportunity for our sector to capitalise on economic factors.”

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