Nestlé Rowntree is replacing last year’s ‘Britain’s biggest break’ Kit Kat campaign with a new scheme called KitKash.
Promotional packs hit shelves in the middle of next month as part of a £20m drive.
The on-pack push will give consumers the chance to earn ‘KitKash’, a currency that can be used to bid for a range of rewards including cars, holidays, electrical goods and even a walk-on part in a TV show. Participants will also be able to keep a tally of their account online.
Set to run for 12 weeks, the campaign will be backed by an “extensive media campaign”, said promotions manager Yvonne Richardson.
Promotional packs hit shelves in the middle of next month as part of a £20m drive.
The on-pack push will give consumers the chance to earn ‘KitKash’, a currency that can be used to bid for a range of rewards including cars, holidays, electrical goods and even a walk-on part in a TV show. Participants will also be able to keep a tally of their account online.
Set to run for 12 weeks, the campaign will be backed by an “extensive media campaign”, said promotions manager Yvonne Richardson.
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