Simpsons Comic claims it will become the first magazine to covermount a bag of crisps when its next issue appears with a packet of special Eat My Shorts' snacks. The shorts-shaped crisps are produced by Snackhouse UK (formerly Bensons), which is using Simpsons Comic to promote the product's UK launch. Copies of the magazine will be specially boxed. The next issue of Simpsons Comic goes on sale on April 20 with a £2.20 cover price. Newstrade distribution is by Comag. {{CTN }}

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