Kids’ yoghurt brand Munch Bunch has introduced a new on-pack character called Munch the Cow in an attempt to remind parents and children that yoghurt is a key source of calcium.
The image of Munch will feature alongside nutrition information, which has been moved to a more noticeable position on the front of pack.
“Kids love to relate to a character on pack and Munch the Cow helps children enjoy the product as well as helping them to understand its ingredients,” said Michael Inpong, marketing director at brand owner Nestlé. “We’ve made it easier for parents to access all key nutrition information about our products on-pack.”
The image of Munch will feature alongside nutrition information, which has been moved to a more noticeable position on the front of pack.
“Kids love to relate to a character on pack and Munch the Cow helps children enjoy the product as well as helping them to understand its ingredients,” said Michael Inpong, marketing director at brand owner Nestlé. “We’ve made it easier for parents to access all key nutrition information about our products on-pack.”
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