Fast-growing alcoholic ginger beer brand Crabbie’s is extending into cooking sauces.
Available in two flavours - Ginger Spiced Sweet Chilli and Sweet Ginger Splash - the sauces will roll out to 228 Asda stores this summer (rsp: £1.79/200ml). They are being produced in partnership with UK sauce supplier Trees Can’t Dance.
Sales of Crabbie’s have risen 27% to £29m over the past year [Nielsen 52w/e 28 April 2012].
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