Cravendale is launching the first-ever customer loyalty programme for milk, with the introduction of an on-pack collector scheme on its bottles next week.
Special promotional versions of Cravendale's two-litre milk bottles will go on sale on Monday (16 August), carrying codes for customers to collect and redeem against items from the Cravendale 'Kitchen Collectables' range, a collection of kitchen items specially designed for Cravendale. The items shoppers can collect include a teapot, three mugs, a bowl, a milk jug, three spoons and a tea towel.
A two-litre bottle of Cravendale costs £1.69 and shoppers will need to collect eight codes at a spend of £13.52 to receive a tea towel or a spoon and 25 points to collect a teapot.
The scheme, which Cravendale will invest £1m in, will run until early February 2011. Cravendale hopes 150,000 customers will take part.
Special promotional versions of Cravendale's two-litre milk bottles will go on sale on Monday (16 August), carrying codes for customers to collect and redeem against items from the Cravendale 'Kitchen Collectables' range, a collection of kitchen items specially designed for Cravendale. The items shoppers can collect include a teapot, three mugs, a bowl, a milk jug, three spoons and a tea towel.
A two-litre bottle of Cravendale costs £1.69 and shoppers will need to collect eight codes at a spend of £13.52 to receive a tea towel or a spoon and 25 points to collect a teapot.
The scheme, which Cravendale will invest £1m in, will run until early February 2011. Cravendale hopes 150,000 customers will take part.
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