The winners of the 11 creative categories in the GRAMIAs - The Grocery Advertising and Marketing Industry Awards - have been decided.
Smirnoff Ice, Jacob's Creek, Ginsters and Pampers are to be congratulated for winning awards in the brand experience category, while Heinz tomato ketchup, Splenda low calorie sweetener, the British Cheese Board and Andrex win the consumer public relations category.
Flora Pro-activ, Bertolli, Glenfiddich and Sainsbury's are top for direct marketing, with Highland Spring, Heinz tomato ketchup, Quaker and Sensations getting gongs for national press advertising.
Heinz makes it a hat-trick with an award for its outdoor treatment, in which it is joined by Quaker, Birds Eye and Lynx.
In the packaging category Sensations' rebranding, E45 skincare, The Fresh Pasta Company and Tesco mulled wine will receive awards. Quaker, Birds Eye, McDonald's and Nando's have been judged the best for radio, while Quaker scores again for TV and cinema, together with Marks and Spencer, Pot Noodle and Lynx.
In recruitment advertising, Ecolab, Mars, AXA PPP Healthcare and Nestlé came out tops, while Hospitality Action, The Little Penguin, The National Lottery and Big Prawn Company will be receiving awards in trade press. United Biscuits, Walkers crisps, Wall's and red tractor campaigns came out on top in the trade press category.
However, everything is still left to play for with the Golden GRAMIA in each creative category to be announced on the night, as well as the coveted Agency of the Year awards.
The GRAMIAs, sponsored by Unilever, Danone, Chrysalis Radio, Service Innovation Group, Apeel, Rexam and Zig Zag, will be presented on 4 October. The event is attended by the UK's top creative agencies and brands in the fmcg arena, making it a key networking opportunity.
To book, please call the GRAMIA team on 01293 867629 or e-mail gramia@william-reed.co.uk.
Smirnoff Ice, Jacob's Creek, Ginsters and Pampers are to be congratulated for winning awards in the brand experience category, while Heinz tomato ketchup, Splenda low calorie sweetener, the British Cheese Board and Andrex win the consumer public relations category.
Flora Pro-activ, Bertolli, Glenfiddich and Sainsbury's are top for direct marketing, with Highland Spring, Heinz tomato ketchup, Quaker and Sensations getting gongs for national press advertising.
Heinz makes it a hat-trick with an award for its outdoor treatment, in which it is joined by Quaker, Birds Eye and Lynx.
In the packaging category Sensations' rebranding, E45 skincare, The Fresh Pasta Company and Tesco mulled wine will receive awards. Quaker, Birds Eye, McDonald's and Nando's have been judged the best for radio, while Quaker scores again for TV and cinema, together with Marks and Spencer, Pot Noodle and Lynx.
In recruitment advertising, Ecolab, Mars, AXA PPP Healthcare and Nestlé came out tops, while Hospitality Action, The Little Penguin, The National Lottery and Big Prawn Company will be receiving awards in trade press. United Biscuits, Walkers crisps, Wall's and red tractor campaigns came out on top in the trade press category.
However, everything is still left to play for with the Golden GRAMIA in each creative category to be announced on the night, as well as the coveted Agency of the Year awards.
The GRAMIAs, sponsored by Unilever, Danone, Chrysalis Radio, Service Innovation Group, Apeel, Rexam and Zig Zag, will be presented on 4 October. The event is attended by the UK's top creative agencies and brands in the fmcg arena, making it a key networking opportunity.
To book, please call the GRAMIA team on 01293 867629 or e-mail gramia@william-reed.co.uk.
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