Low-calorie snack brand Crips 99Cals has bagged its first national supermarket listing.
The oven-baked wheat and potato snack, which its maker claims contains 70% less fat than traditional fried potato crisps, is rolling out to 300 Morrisons stores in sea salt & balsamic vinegar and mature Cheddar cheese & spring onion flavours. Packs (rsp: 49p) will be sold on a three-for-£1 launch promotion, with sampling planned at 100 Morrisons stores.
Fifty Tesco stores in the Midlands and 67 Waitrose stores already sell 99Cals.
The oven-baked wheat and potato snack, which its maker claims contains 70% less fat than traditional fried potato crisps, is rolling out to 300 Morrisons stores in sea salt & balsamic vinegar and mature Cheddar cheese & spring onion flavours. Packs (rsp: 49p) will be sold on a three-for-£1 launch promotion, with sampling planned at 100 Morrisons stores.
Fifty Tesco stores in the Midlands and 67 Waitrose stores already sell 99Cals.
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