Crosse & Blackwell is launching a Best of British range of canned vegetables sourced exclusively from UK farmers.

The range - which went into Tesco last week and launches in Sainsbury’s in November - comprises garden peas, petits pois, sliced carrots, baby carrots, new potatoes, cut green beans, broad beans and Chantenay carrots (all rsp: 59p/300g can).

Crosse & Blackwell said it hoped the range would introduce “a quality branded canned vegetable offering to rival the convenience of fresh and frozen produce”.

Marketing director Chris Wright added the company had spotted a gap in the market for canned veg with clear British provenance.

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