Low & no startup Crossip has debuted with a trio of non-alcoholic spirits.
The brand, which was founded by former Dishoom bar development manager Carl Anthony Brown, will launch three variants: Dandy Smoke, Fresh Citrus and Pure Hibiscus (rsp: £22/50cl).
Dandy Smoke was reminiscent of mezcal, the brand said, while Fresh Citrus was similar to a fruit punch and Pure Hibiscus a non-alcoholic alternative to Italian bitter.
The range provided a “powerful sensory experience” based on the ingredients in the drink, rather than mimicking an existing spirit like gin or vodka, it added, and was designed for health-conscious shoppers who wanted to “enjoy their social life with no sacrifices”.
Brown said launching Crossip “marked a life-long ambition” of his, and the recipe had been five years in the making.
For every bottle sold, Crossip has pledged to donate 5% of sales to good social causes. Its current partners include Alcohol Change UK, Papyrus, Calm and Centrepoint UK.
The brand is also the official drink of Dry January. Brown said he hoped the partnership would “inspire people to think positively about their change of lifestyle and enjoy their social life with no sacrifices”.
Willam Reed – the publisher of The Grocer – has launched an exhibition exclusively for the low and non-alcoholic drinks sector. For more information visit low2nobev.com
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