Crosta & Mollica has expanded its range of Italian breads with the launch of Farina Wholemeal and Farina Seeded.
Rolling out now to Waitrose (rsp: £1.99), the new toasting breads are the latest additions to the brand’s Farina range, which also features Farina Pugliese.
In addition to the launch, Crosta & Mollica has relaunched its original Pane Pugliese with new packaging, in a move to create consistency across the brand’s portfolio, which also include Italian conserves and breadsticks.
The news follows the extension of Crosta & Mollica’s UK listings to Morrisons, Co-op and Sainsbury’s in June.
“We’re delighted to add these new varieties to our range,” said the brand’s founder, James Orr. ”We’ve seen a huge increase in demand for quality Italian produce over the past year and are looking forward to introducing consumers to these new loaves made with the best flour available.”
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