Cadbury Trebor Bassett has unveiled relaunch plans for its flagship brand Dairy Milk and they include an £8.2m marketing budget, the company’s biggest yet.
Other developments include revamped packaging, new products and range rationalisation.
The confectionery giant is axing its Wispa and Caramel brands, as reported in The Grocer (May 10 2003, p8), but it is bringing out similar products made with Dairy Milk chocolate under the Dairy Milk banner.
For full details see this week’s issue of The Grocer magazine.
Other developments include revamped packaging, new products and range rationalisation.
The confectionery giant is axing its Wispa and Caramel brands, as reported in The Grocer (May 10 2003, p8), but it is bringing out similar products made with Dairy Milk chocolate under the Dairy Milk banner.
For full details see this week’s issue of The Grocer magazine.
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