Lucozade Energy's brand ambassador Lara Croft returns to front the drink's summer marketing activities. An on pack promotion gives consumers the chance to win 100 Sega Dreamcast consoles, while five tokens and £7.49 will get them a Lara Croft beach towel. A cash and carry promotion offers 24 330ml cans for the price of 22 and 12 500ml bottles for the price of 10 from June 19 until the end of July. This supports a £5.5m TV ad campaign The Refreshing Pause' ­ the second tranche of which breaks on June 5 ­ and a bus side and poster campaign. {{P&P }}

Topics