Grayrose Trading is poised to launch two Czech beers on to the UK market.
Zubr and Holba are two of the Czech Republic’s most popular beers, according to the newly-formed company.
There are six different products under the Zubr and Holba banners - Holba Serak, Holba Premium, Holba Classic, Zubr Classic, Zubr Premium and Zubr Gold. All will be sold in the UK in 330ml or 500ml packs. A national advertising and PR campaign will include promotions and competitions to win holidays to the Czech Republic.
Grayrose MD Nicholas Humes said: “The supreme quality of Czech beers and the country’s esteemed brewing tradition is well established in the minds of the UK consumer. Consuming foreign beer has become the norm and premium packaged lagers, a style statement.”
Zubr and Holba are two of the Czech Republic’s most popular beers, according to the newly-formed company.
There are six different products under the Zubr and Holba banners - Holba Serak, Holba Premium, Holba Classic, Zubr Classic, Zubr Premium and Zubr Gold. All will be sold in the UK in 330ml or 500ml packs. A national advertising and PR campaign will include promotions and competitions to win holidays to the Czech Republic.
Grayrose MD Nicholas Humes said: “The supreme quality of Czech beers and the country’s esteemed brewing tradition is well established in the minds of the UK consumer. Consuming foreign beer has become the norm and premium packaged lagers, a style statement.”
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