British cold-pressed juice company Daily Dose has completed two senior leadership hires.
Phil Hurst, formerly group finance director at gardening supplier Mr Fothergill’s, has joined the supplier as its chief finance officer (CFO).
Meanwhile, ex-head of grocery at Red Bull Ben Weeks is to become Daily Dose’s chief commercial officer (CCO).
Hurst brought “decades of experience in the fmcg” sector, said Daily Dose. While at Mr Fothergill’s, he successfully oversaw the sale of the company to private equity. Prior to this, he held finance positions at Molton Brown and Hain Daniels Group.
As CCO, Weeks would be “tasked with developing and executing the strategic plan to further elevate the Daily Dose brand”, said the supplier.
His “expertise in grocery strategy and brand-building” – prior to joining Red Bull he was part of the founding team at Mockingbird Raw Press and MD at CBD brand Medahuman – would “propel Daily Dose’s mission to redefine the juice and smoothie market”, it added.
“We’re thrilled to have Phil and Ben join the Daily Dose leadership team at such a pivotal moment,” said Daily Dose founder George Hughes-Davies. “Phil’s financial expertise and Ben’s commercial acumen will be instrumental as we continue to grow our brand, innovate within the category, and deliver exceptional products to our customers.”
The two hires come after Daily Dose recently completed a significant expansion at its production facility in Corby. It has installed what it claims is the largest high-pressure processing (HPP) machine in the UK.
The investment would ensure Daily Dose had a reputation for “the freshest and highest-quality products”, the supplier said.
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