Dairy-free brand Nush is claiming a UK-first with the launch of the country’s first nut milk yoghurts, made with avola almonds.
The product is made by blending almonds, filtered water and live vegan probiotic cultures, and can be used as a direct swap for dairy yoghurt, according to the brand, which was established in December and aimed to “create a new category in Britain’s burgeoning dairy-free market”.
The range is available from this month at Whole Foods Market, Planet Organic and Ocado in four variants: Natural, Blueberry, Peach Melba and Caramel & Hibiscus (rsp: £1.95/125g).
The almonds are harvested sustainably in Sicily in a process that uses less water than the Californian equivalent. The process also uses no pesticides or fertilisers and is suitable for vegans.
Nush hopes to tap the growing dairy-free yoghurt alternative trend, which posted £43.5m in sales last year within the £324.8m dairy alternatives category [Kantar Worldpanel 52 w/e 22 May 2016].
“We launched Nush to bring a revolutionary offering to the dairy-free market,” said a spokeswoman for the brand. “With the introduction of the UK’s only range of nut milk yoghurts, we are tapping growing demand for highly nutritious, convenient and vegan offerings that can be enjoyed as a satisfying snack or a versatile kitchen staple to be used as a key recipe component.”
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