Days Brewing has become the fastest growing low and no-alcohol brand in retail, having seen its retail sales swell by 160% in the space of a year.
The brand, founded by Mike Gammell and Duncan Keith in 2020, had the highest growth of any alcohol alternative with at least £250k in retail sales value in the 52 weeks ended 28 December 2024, new NIQ data has shown.
Its annual sales were £723k, up from £290k the year prior.
Days saw off competition from the likes of Northern Monk (+93%), Asahi 0.0% (+87%) Guinness 0.0 (+75%) to seal the title.
Read more: Days’ Duncan Keith on chivalry, McConaughey and latte art
Days, whose beers are stocked in grocery multiples including Sainsbury’s, Waitrose and Tesco, is now seeking to build on this momentum having secured a nationwide listing with Majestic.
Twelve packs of Days’ 0% Pale Ale (rsp: £15/12x330ml) will land in over 200 Majestc stores from this month.
“Launching our 0% Pale Ale in Majestic nationwide is a real milestone moment,” said Days co-founder Duncan Keith. “The latest data shows that Majestic’s sales of low & no drinks have grown by 600% over the past three years, which really proves that moderation is now mainstream.
“We’re looking forward to supporting Majestic’s massive low & no growth by working with their nationwide team of drinks experts to bring quality 0.0% beer to more consumers and more occasions.”
Majestic has this month partnered with Club Soda to expand its low & no offer further, rolling products from brands including Eisberg, Moderato, Three Spirit, Everleaf, Botivo, and Real Drinks out nationwide.
They join a low & no-alcohol fixture at Majestic, which includes brands such as Lucky Saint, Noughty, Sipsmith and Adnams.
No comments yet