DBC Foodservice has outlined plans to grow sales by at least 10% over the next year, claiming it has the potential to grow as big as Brakes and 3663 First for Foodservice.

The foodservice provider, which turns over £270m a year, aims to increase sales by £30m a year by competing aggressively for private sector contracts.

“We want to continue to drive £30m of new business every year I would be disappointed if we don’t do that at least,” said sales and marketing director Michael Barrett. “I don’t know how big we can get potentially as big as 3663 or Brakes the sky is the limit.”

This week, DBC won an £8m-a-year contract to service Barracuda Group’s pubs, beating off competition from seven other foodservice providers. It was currently bidding for several other high-street contracts, Barrett added.

In the past year, DBC had secured some £35m of contracts, including Revolution vodka bars, Ramada Jarvis hotels and Prezzo Italian restaurants.

Later this month it will open a new 58,000 sq ft chilled and frozen depot in Darlaston to help cater for its continued expansion.

Since it was bought by three Iceland Foods board members CEO Malcolm Walker, FD Tarsem Dhaliwal and MD Andrew Pritchard DBC had gained the buying power to compete on price with the two biggest foodservice players, said Barrett. “There are synergies with Iceland, particularly in buying and best practice, that allow us to compete on price with the big two. But because we are so much smaller, we are more dynamic. They are cruise liners and we are a speedboat.”

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