Del Monte has extended its partnership with the Lawn Tennis Association and professional British tennis star Jodie Burrage.
The ‘Serve Up a Summer of Tennis’ campaign is part of a broader initiative to promote the relationship between an active lifestyle and the “goodness Del Monte offers”.
It will offer tennis enthusiasts the chance to win exclusive prizes including tickets to LTA grass court tournaments such as the HSBC Championships or the Lexus Eastbourne Open and autographed memorabilia signed by Burrage.
Burrage will continue to represent the Del Monte brand on and off the court, wearing the Del Monte logo on her tennis kit throughout the 2025 season.
The collaboration with Burrage builds on the long-term partnership between the brand and the LTA, including with fellow tennis star Cameron Norrie.
“As a long-standing supporter of British tennis through our partnership with the LTA, Del Monte is delighted to continue promoting the connection between our healthy product range and the opportunity for tennis enthusiasts across the country to live great tennis experiences,” said Thierry Montange, marketing director, Europe and Africa.
“We are glad to have Jodie Burrage on board with us into this new initiative, as part of our brand vision to inspire individuals to stay active, live healthily, and enjoy the freshness that Del Monte brings to their everyday lives.”
No comments yet