Delmonte is to spend £2m behind a relaunch of its Fruitini potted fruit brand, steering the brand away from adults and towards kids' lunchboxes.
New pots are rolling out to retailers now, still featuring real fruit pieces free from added sugar, artificial colours and preservatives. The relaunch will be supported later in the year by a dedicated TV campaign.
Senior brand manager Michael Harris said the change of tack would tap into a more lucrative market. "The lunchbox market is growing by 13% year-on-year and has created the perfect opportunity to relaunch the Fruitini range as a convenient, healthy kids' snack."
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New pots are rolling out to retailers now, still featuring real fruit pieces free from added sugar, artificial colours and preservatives. The relaunch will be supported later in the year by a dedicated TV campaign.
Senior brand manager Michael Harris said the change of tack would tap into a more lucrative market. "The lunchbox market is growing by 13% year-on-year and has created the perfect opportunity to relaunch the Fruitini range as a convenient, healthy kids' snack."
{{MARKETING }}
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