I spent the first 10 years of my career in blue chip marketing at Nestlé and Johnson & Johnson, followed by a period in retail marketing at Signet. I then set up my own brand development consultancy, Distillery, before joining Ryvita.
The rewards of working in this field include the positive impact I've had on brands and being able to track direct successes in their commercial performance.
What is the most challenging thing about your job?
My role centres on building on the Ryvita brand and the transition of Ryvita into a leading marketing driven organisation.
There are many opportunities to grow the brand but the challenge is doing so in a way which builds on consumer trust and adds value to the category.
I am confident that current plans will achieve this and will contribute significantly to category growth.
What do you like most about your job?
It gives me the opportunity to use my skills and experience to move the Ryvita brand forward during one of the most exciting times in the company's history. We are building a product portfolio that offers consumers snacks that meet their healthy eating needs.
And we're doing so in a way that will help retailers exploit new growth opportunities in the category.
What is Ryvita's rationale for moving into rice cakes and what is the strategy going forward?
Rice cakes are a rapidly growing sector.
Like Ryvita Crispbread, our range of rice cakes offers consumers a base for a light, healthy lunch, making them a natural progression for the company.
We are keen to work with retailers to exploit opportunities in the healthy snacking arena and will have an aggressive programme to move the category and brand on.
{{JOBS & CAREERS }}
The rewards of working in this field include the positive impact I've had on brands and being able to track direct successes in their commercial performance.
What is the most challenging thing about your job?
My role centres on building on the Ryvita brand and the transition of Ryvita into a leading marketing driven organisation.
There are many opportunities to grow the brand but the challenge is doing so in a way which builds on consumer trust and adds value to the category.
I am confident that current plans will achieve this and will contribute significantly to category growth.
What do you like most about your job?
It gives me the opportunity to use my skills and experience to move the Ryvita brand forward during one of the most exciting times in the company's history. We are building a product portfolio that offers consumers snacks that meet their healthy eating needs.
And we're doing so in a way that will help retailers exploit new growth opportunities in the category.
What is Ryvita's rationale for moving into rice cakes and what is the strategy going forward?
Rice cakes are a rapidly growing sector.
Like Ryvita Crispbread, our range of rice cakes offers consumers a base for a light, healthy lunch, making them a natural progression for the company.
We are keen to work with retailers to exploit opportunities in the healthy snacking arena and will have an aggressive programme to move the category and brand on.
{{JOBS & CAREERS }}
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