Diageo has signed a deal to purchase Dutch vodka brand Ursus, which is the number two vodka brand in Europe behind its Smirnoff brand.
Ursus was originally an Icelandic drink before it was purchased by Dutch firm Homebergh in 1995. The company ships about 400,000 cases to more than 60 countries, particularly Greece where it is the market leader in white spirits.
Ursus was originally an Icelandic drink before it was purchased by Dutch firm Homebergh in 1995. The company ships about 400,000 cases to more than 60 countries, particularly Greece where it is the market leader in white spirits.
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